Black Lives At Cal (BLAC)

I had the privilege of creating social media content for BLAC (Black Lives at Cal), where I developed original concepts while ensuring consistency with their established branding, including color schemes and fonts. Using Canva and Adobe Suite, I crafted a variety of posts, such as a birthday celebration for Cal alumni Marshawn Lynch, promotions for their Black History Walking Tour, and content celebrating International Women's Day. Additionally, I condensed complex academic research into engaging and accessible social media content as well as helped put a spolight on Black Sports Alumni. This project allowed me to balance creativity with brand alignment, and I enjoyed translating meaningful initiatives into visual content.