Round 2 : Essence D'Gain

For the second round of the campaign, the focus shifted to our idea of recreating a high-end fragrance-style campaign across multiple channels, highlighting Gain’s popular scents while taking inspiration from luxury fragrance advertising. My portion of the project was the Out-of-Home (OOH) activation, where I looked at how the high-end perfume industry executes large-scale print and outdoor ads to inform our approach. The campaign maintained Gain’s humorous brand identity while embracing the dramatic and avant-garde aesthetic of traditional fragrance ads. I played a key role in refining the execution, ensuring the visuals and messaging aligned with Gain’s playful yet premium identity. Additionally, I designed the pitch deck, creating a polished and the presentation that effectively communicated the OOH and print concept. Link: https://docs.google.com/presentation/d/1s2n9Awnyqg5gYu2rbaZxmwl31EHjUeYcoI-Oz81c3rc/edit#slide=id.g13a430255a7_0_50