Blac X Gain Round 1

I proposed a sneaker collaboration with a top shoe brand, creating Gain-inspired colorways and scented insoles to appeal to Millennials and Gen Z consumers. The idea leveraged sneaker culture as a status symbol and capitalized on the increasing trend of cross-industry brand collaborations to expand Gain’s reach. I contributed to the ideation process by identifying how collaborations increase cultural relevance and consumer trust, and I designed the pitch deck to effectively communicate the strategy. The idea was well received by the client, reinforcing the potential of non-traditional partnerships in making Gain culturally relevant. LINK: https://docs.google.com/presentation/d/1BUWStfDh3q3pgLoaLqFMP-MMR5gH2dd2aG7vYPOTXc4/edit#slide=id.g13cceb5d617_0_2