Culture Report

I created a culture report for an agency newsletter, analyzing two current trends. First, I examined the increasing inclusivity in the gaming industry, noting the lack of diversity in mainstream games and the rise of indie developers, especially BIPOC-led teams, creating more inclusive content. I highlighted games like Into The Mother Lands and the growing diversity in game arts programs at community colleges. Second, I explored how TikTok has transformed the fragrance industry, with viral trends causing products to sell out quickly and create cult followings. Both trends reflect broader shifts in consumer behavior and representation, offering valuable insights for the agency’s clients.